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易拉罐封口机|易拉罐灌装封口机|饮料生产线|饮料生产线厂家|液氮加注机|液氮机|饮料设备厂家 • 可口可乐将调整海外产品包装 以提振健怡可乐销量
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可口可乐将调整海外产品包装 以提振健怡可乐销量

发表于 : 周三 4月 20, 2016 4:49 am
jinqijixie
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道琼斯消息,可口可乐公司(Coca-Cola Co. ,KO)产品的拥笃们不久将在可乐瓶上看到更多的红色,但不一定是在美国。

可口可乐称,将针对罐装和瓶装的健怡可乐(Diet Coke)、Coca-Cola Light、零度可乐(Coca-Cola Zero)和Coca-Cola Life推出新包装,新包装将以红色为主,非常接近普通可乐的标志性包装。

可口可乐将于下个月在墨西哥启动该公司的“一体化”(one brand)品牌形象,将计划于年底前在全球多数地区推出各种上述新包装的零卡和低卡可乐,以提振低迷的销售并解决消费者对健康的担忧。但可口可乐今年不会在美国做出包装调整,称尚未决定本土市场的策略。该公司计划对健怡可乐尤其谨慎,健怡可乐在海外市场销量很小,但自1980年代以来已作为一个独立品牌在美国积累了大量忠实拥笃。